Vision and Strategy

The difference between excellent companies and the rest is generally a clear vision, expressed in a challenging but realistic strategy that is communicated and deployed throughout the organisation. We have the tools to help you develop both:

Business Strategy Workshop

Building a company vision and formulating long-term strategic objectives requires a realistic assessment of company capabilities, a clear focus on the route to be followed, and a firm lead on relationships with stakeholders.

Our Business Strategy Workshop provides a methodical process for developing vision and strategy, using a range of well-proven strategy models.

The Cultural Change Suite

Vision is about change, and often the most difficult area to change is the company ‘culture’. As culture is determined primarily by the behaviour of senior managers and the priorities they set, it is up to senior managers to steer the necessary changes.

The Cultural Change Suite, based on the work of Johnson and Scholes, helps to identify the symbols, rituals and routines, power structures and other elements of the unwritten rules of behaviour of the company – its basic assumptions. Once these are explicit, changing them becomes possible; behaviours can be modified to reflect the desired cultural changes.

While strategy can never be taken "off the shelf", the need to focus ever more strongly on customer service leads to a number of common competitive issues. Responsiveness, customisation and enhanced value-add are the name of the game, with e-commerce both amplifying the urgency to respond and providing new means so to do.

Mass Customisation, the ability to customise products without cost or lead time penalty, and eManufacturing, the development of Internet-enabled strategies to maximise competitiveness, must be part of any manufacturer’s strategic vision. In connection with Cranfield Manufacturing Management Centre, we can offer Seminars on these and many other topics fundamental to Manufacturing Business Excellence.